This letter swap is a promotion to show off the 60-year-old chain's new line of burgers and to emphasize the lunch and dinner options available at the iconic breakfast spot.
"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week. The company will test the waters with a change that had us all asking, what does the "B "stand for?"
For now, the IHOP name remains on the chain's 1,671 restaurants across the country, including local outlets in Brainerd, Hixson, Fort Oglethorpe, Cleveland and Dalton, Georgia.
IHOP's specialty is pancakes, we value IHOP as a place to get pancakes, and we shouldn't forget that IHOP is a place for pancakes.
Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King".
"We are definitely going to be IHOP", Darren Rebelez, president of IHOP, told CNNMoney.
"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said".
Many are asking is the name change permanent? You know, because everyone goes there for the burgers?
"Dear internet thanks to everyone asking me this but no not every brand is having an identity crisis so I'm gonna stick to Pop-Tarts", their tweet said. Fans immediately took to the video, already giving it 13,000 views as well as 650-plus comments within just an hour of being posted. The name change, though, is meant to help the franchise connect with more people.
The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.