Google manages to double its Pixel sales in 2017

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Latest data from market tracker IDC reveals that the company shipped 3.9 million units of Pixel smartphones in 2017.

Google shipped 3.9 million Pixel and Pixel 2 devices in 2017 which is almost double the units it sold in 2016 but a tiny fraction of the global smartphone market that numbers 1.5 billion units. Despite some display issues with the larger Pixel 2 XL, it would appear that Google's second attempt at developing its own range of phones has been more successful than the first, with around 3.9 million units reportedly being shipped in 2017.

In comparison, the Galaxy S8 and S8 Plus sold 20 million devices in around four months a year ago. This will surely be welcome news for Google as it continues to grow the Pixel brand. That means Apple needed 4.6 days to sell 3.9 million iPhones - mind you, these aren't iPhone X units, as Apple did not divulge the actual split for the period. The stores give Apple an army of salespeople pushing iPhones in premiere retail locations, along with a support system that can't be matched by any other smartphone provider-if you have a problem, just go to an Apple Store.


Technically manufactured by HTC, the original Pixel and Pixel XL were the very first phones advertised as "made by Google", and El Goog began investing big money in the promotion of its Nexus follow-up efforts. That's not a massive number, but it shows great growth for the company's lineup.

One thing not many people will realize is that Google's smartphone pricing is even more high-end than Apple's, though.

While he didn't provide any concrete figures, Google CEO Sundar Pichai recently confirmed during the company's quarterly earnings call that Google has seen its device shipments more than double year-over-year. A phone that pushes into the value pricing market would be a big help, too.

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