Google launches its own version of Snapchat Stories

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For regular users, AMP Stories are accessible on Google Search on their smartphones.

According to Google, starting today, users can see AMP stories on Google Search.

Malte Ubl, engineering lead at the Google AMP Project, said in a blog post that AMP Stories can be easily shared or linked because because they live on the web and are hosted on the publisher's site.

"AMP stories are built on the technical infrastructure of AMP to provide a fast, lovely experience on the mobile web". AMP Stories are also available to all developers who want to try it out for their own websites. AMP Stories are available from today but only on mobile browsers. It looks to make it fast and easy for both readers to consume content and for publishers to utilize the format in their production process. "Our team can easily create attractive, media-rich stories that our users can now access quickly across the web", said Doug Parker, Vice President of Digital Design at Meredith.

When a user selects a story, like Cosmopolitan magazine's piece on apple cider vinegar, it displays in a full-screen, slideshow format, similar to those on Snapchat and Instagram. So, you will soon start seeing AMP Stories on mobile search. "It swings the doors open to create visually interesting stories", Rudy Galfi, Google's product manager for AMP, told Techcrunch.

Among the initial wave of publishing partners, Meredith said it would first launch AMP Stories for People, the celebrity/lifestyle brand it obtained after closing the acquisition of Time Inc.

The launch comes on the same day as Google unveiled the AMP story format, which brings a Snapchat-like interactive format to the mobile web and features slides, graphics, videos, and more. Until the time the ads are added, publishers will have to be content with experimenting with this new format without the addition of traditional monetization.

Called AMP stories, this new format will allow publishers to post tap-through pieces that can be linked to from anywhere else on the web.