Google to Tighten the Standard for Showing Ads on YouTube

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According to wired, YouTube also announced that humans would soon begin screening every video from creators who participate in Google Preferred, a special premium advertising program that guarantees revenue for the top five percent or so of creators.

YouTube blogger Kat Blaque expressed dismay at the new rules, saying the lack of controls on profitable personalities ultimately led the company to impose measures that punish those who post inoffensive content.

In a blog post for creators, YouTube chief product officer Neal Mohan and chief business officer Robert Kyncl noted that "2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program".

The policy focuses on significantly strengthen criteria for allowing ads on YouTube channels. It is a lot more hard for small creators to make the threshold into Google Preferred, and they are pissed. Restricting smaller channels doesn't impact the large channels responsible for misbehaving. Like Paul, Kjellberg was removed from Google Preferred and lost the second season of his YouTube series, Scare PewDiePie.

Many small video bloggers, just shy of the 1,000-subscriber threshold, are now appealing for followers, with some offering to promote channels to help them over the qualifying line. Google is also now in beta with Integral Ad Science to create a third-party brand safety reporting tool for YouTube. A new three-tiered system will be put in place to allow brands to provide feedback on the placement of their ads. YouTube is confident that the changes will enable the platform to identify creators that offer positive content to the community and reward them, while keeping the ad cash away from "bad actors".

Now petitions are being set up on to try to stop youtube from making these changes, however these petitions are very unlikely to make Google change its mind. She announced that YouTube's trust and safety teams would grow to more than 10,000 employees in 2018.

(Neowin) Following the Logan Paul suicide forest controversy a couple of weeks ago, YouTube has come under fire for improperly vetting its content.

Paul is not the first YouTuber to create a scandal. It is those channels, the company says, that "will be manually reviewed and ads will only run on videos that have been verified to meet our ad-friendly guidelines".

YouTube executives said they would "schedule conversations with our creators in the months ahead" to see "what more we can do to tackle that challenge".