It wasn't necessarily the fact that Apple implemented the system, rather it was because iPhone users didn't know about it and weren't given a choice whether if they wanted to participate in the plan or not.
Some tech analysts and users alleged Apple was slowing down phones as a way to encourage people to buy new phones. "But maybe we should have been clearer as well", he said.
Cook was responding to questions about the recent finding that Apple slows down the performance of iPhones whose batteries have degraded to that level.
Just before the start of 2018, Apple announced it would of out-of-warranty iPhone battery replacements to $29 in an effort to make amends with customers and offer new, cheaper batteries to older iPhones. It is likely that the debut of the option to turn off the controversial power management feature won't be far behind, but it typically takes anywhere from weeks to a few months before Apple pushes a software update out of beta and to all users.
While the update will be switched off, Cook added that iPhone users were probably best placed to leave it on, which will also automatically communicate dips in performance. One of the new features is the ability to ask Siri to play you the latest news. "We apologize", Apple said in a statement on December 28.
"We don't recommend it", said Cook, stressing that the company took the actions it did in order to help users prolong the battery so that their iPhone would be available when they needed it. There is not much new in iOS 11.2.5, so don't expect any of the big features we're still waiting for to arrive, such as Messages on iCloud and Apple's recently promised battery health tool.
"We're going to give people the visibility of the health of their battery", Cook said.
Italy's antitrust body said on Thursday it had opened a probe into allegations that Apple and Samsung Electronics Co Ltd used software updates to slow their mobile phones and push clients into buying new handsets. "So it's very, very transparent".