Black Friday Fatigue? 174 Million Americans Disagree

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The fact that shopper visits outlasted intact on Black Friday demonstrates that physical retail is still highly appropriate and when done right, it was profitable. As of last night, Cyber Monday was on track to hit $6.57 billion in sales, up almost 17 percent from 2016, making it the biggest one yet.

On this Cyber Monday, shoppers in the US are expected to spend billions of dollars online.

It's far from surprising to hear TVs and computers got some of the deepest price cuts on both Black Friday and Cyber Monday, with the latter's best-selling electronics list toplined by devices like Google Chromecasts, Apple iPads, Samsung tablets, Apple AirPods, and Sony's PlayStation VR headset.

He said 91 percent of consumers still have shopping to do over the next month, and 90 percent of them expect promotions and discounts to be similar to those offered by retailers over Thanksgiving weekend. But we're certainly encouraged that we're starting off from a position of strength.

- Everyone - online and off - is doling out the discounts: This was supposed to be the year that brands like Ralph Lauren and Michael Kors relied less on markdowns to move merchandise. The multichannel shopper spent $82 more on average than the online-only shopper, and $49 more on average than those shoppers who only shopped in stores.


Skyhook's data paints a very different picture than how Black Friday shopping is typically portrayed, with consumers getting to stores early in the morning the day after Thanksgiving. As a quick example, Apple over the course of Black Friday weekend reportedly sold 6 million iPhone X units, with most of those purchases being for the pricier - and more margin-friendly - 256GB model. The biggest spenders were older Millennials (25-34 years old) at $419.52. Roughly 64 million shopped both in stores and online. 29 percent made a purchase on their smartphone.

Black Friday and Thanksgiving online sales in the USA rose to record highs, while brick-and-mortar store traffic fell slightly, heralding divergent trends in retail industry in the year-end shopping season, according to retail analytics firms on Sunday.

Busiest Days: The most popular day for in-store shopping was Black Friday, cited by 77 million consumers, followed by Small Business Saturday with 55 million consumers. Yet although Cyber Monday has become the posterchild for online holiday shopping, the day still hasn't dominated social media, giving weight to the idea that retailers can be doing more to promote Cyber Monday deals.

For some retailers, those numbers were even higher: Shopify, an e-commerce software provider for small- and medium-sized businesses, says that mobile transactions accounted for 60 percent of all sales yesterday, up 11 percent from previous year.

Growth in Thanksgiving Day desktop retail e-commerce sales was predominantly driven by an increase in buyers (+16 percent vs. year ago), but also modest increases in the number of dollars per transaction (+3 percent) and transactions per buyer (+2 percent).

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