Who would have thought a blue check mark on Twitter could cause such an uproar.
After asking how the system now works, a Twitter spokesperson pointed TheWrap to its page outlining verification details, where it says "a verified badge does not imply an endorsement by Twitter".
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Twitter users began protesting Kessler's verification shortly after it became public.
Twitter CEO Jack Dorsey chimed in, admitting the social giant "failed by not doing anything about it".
"Verification was meant to authenticate identity and voice but it is interpreted as an endorsement or importance", the company said on Twitter.
The decision to verify Kessler and the fallout over it is just the latest in a long series of decisions that reveals the profound disconnect between Twitter leadership and its users. "We have created this confusion". "I must be the only working class white advocate with that distinction".
The White supremacist organizer celebrated his blue check mark on Twitter by tweeting: "Looks like I FINALLY got verified by Twitter".
Across the Twitterverse, people including comedian Michael Ian Black came down on the company. Twitter was historically opaque about its section process for verified accounts, but a year ago opened up applications for those seeking verified status. Kessler's own Twitter account isn't lacking in exactly the awful behavior Twitter claims to be trying to stamp out, which puts his verification seemingly at odds with the company's past actions. Though Twitter has suspended several high-profile accounts associated with the alt-right movement, some white supremacist accounts are still active, including Richard Spencer's verified account. Adding a badge to a profile does differentiate a user and can be viewed as giving more credibility to an account simply because it has gone through a review process.
Several celebrities on Twitter were quick to condemn Twitter's decision to give Kessler the badge.