Twitter CEO Jack Dorsey admitted on Friday that the company's minimalist approach to moderation was not working, saying the site is committed to taking a "more aggressive stance in our rules and how to enforce them" in the wake of numerous high-profile public relations nightmares. His announcement, explained in a string of tweets on his personal account, called for new rules about 'unwanted sexual advances, non-consensual nudity, hate symbols, violent groups, and tweets that glorify violence'.
Thoughts about Twitter's abuse and harassment problem?
Jack Dorsey acknowledged the protest that trended all day and assured of a "more aggressive" stance.
The response comes after women supporting actress Rose McGowan chose to boycott Twitter under the hashtag #WomenBoycottTwitter, after she said Twitter temporarily suspended her account for posting about alleged abuse by Hollywood film producer Harvey Weinstein.
Critics have contrasted Twitter's swift action against McGowan with what they say has been a more sluggish approach to tackling users who troll others with sexual and violent messages.
Twitter has been criticized for its somewhat ambiguous policies over the years over what is free speech and what is abusive.
Some others have taken Twitter's shortcomings into their own hands.
Dorsey, now in his second stint as chief executive - he was sacked in a management dispute nine years ago, then returned to power in 2015 - insisted Friday that Twitter was striving for the proper balance between free expression and license to abuse. "Today we saw voices silencing themselves and voices speaking out because we're still not doing enough". "We're been working intensely over the past few months and focused today on making some critical decisions", Dorsey tweeted.
In 2017, he declared - without specifics - that "we made it our top priority and made a lot of progress".